Critical Competitive Factors and Priorities

 What really makes Cocco Bello stand out among all other restaurants in town is that employees make customers feel at home, by calling them by their name or just asking some personal questions if they really know the customer. Also, Cocco Bello Cafe offers fresh and a variety of food such as salads, pasta, paninis, chicken, seafood, meats , and every dish is prepared  at the moment. The four competitive priorities that we have learned in Operations Management class are cost, quality, time and flexibility. We will relate these four competitive priorities to Cocco Bello Cafe. The order in which Cocco Bello Cafe plays the priorities is quality, time, flexibility, and cost.

 

Quality 

Cocco Bello Cafe is also identified by its outstanding quality of service and food. The high- quality service is provided by highly trained servers and highly trained cooking staff.  Servers are always under pressure during peak hours. However, they 're  always providing top service, such as being polite, taking care of customers by always checking up on them,  trying to avoid mistakes when sending orders, checking orders before they are delivered,  checking with the kitchen whether food is ready or not, having good social skills, and  always being efficient at work. The food is made from fresh ingredients providing a healthy and enjoyable meal. Cocco Bello staff is very creative when it comes to the presentation of the food. 

Time 

Time is the second priority of Cocco Bello Cafe. Since everything is made at the moment customers have to wait for a little while. Therefore, servers provide customers with bread and olive oil soon after the server has taken their order. Servers have to keep in mind the amount of time that the customer has been sitting waiting and make sure that the customer gets their food on time. Since most of Cocco Bello Cafe's customers are repeat customers, they usually order appetizers. Servers have to make sure that customers get their appetizers first and also that their main course be ready shortly after they're done with their appetizers.  

Time is also very  important for Cocco Bello because they work mostly with reservations, and based on the reservations, servers figure out how many sittings they are going to have and how to accommodate them. Also, based on reservations, servers know whether to take more reservation or try to push reservations for later or earlier.

Flexibility 

Cocco Bello Cafe is very flexible with its customers. Cocco Bello gives customers the options to make their own dish, to substitute anything that they don't want for something that they do want. If customers did not like their meal or they found something wrong with their meal, they have the choice of getting another dish or not being charged for that certain dish. Customers have the option to bring their own wine or liquor.

Cost 

Cost is the last priority of Cocco Bello Cafe for two reasons. First, the restaurant is located in one of the wealthiest towns in New Jersey and most of the people there are well-to-do. Second, Customers are so satisfied with the three other priorities, that they do not mind paying a bit more. In addition, Cocco Bello Cafe is willing to pay high prices to its suppliers as long as it's good quality.